Colin A. Eagan, M.S. | User Experience Design

Award-winning experience designer, author, and speaker specializing in UX strategy, personalization, and AI-enabled design. Based in Washington, D.C, working globally.

Colin Eagan is a seasoned User Experience (UX) professional and a leading voice for designing responsibly with user data since 2012. With a focus in UX Personalization, he is a frequent contributor to publications and conferences on the topic, including UXPA InternationalIA SummitConfabUX Planet, and A List Apart. Notable project work includes global navigation design of UPS.comLowes.com, and AARP.org, launch of Open Forum by American Express, and work on Bank of America‘s ‘Flagscape’ intranet, cited by Jakob Neilsen as a top pick for intranet usability. Colin is a fellow at the Consortium of Personalization Professionals (CPP), a cross-disciplinary non-profit founded in 2017 with the expressed intent of promoting ethical, evidence-based personalization design. 

Sample Interview: The Informed Life Podcast

Colin and Jeffrey MacIntyre were interviewed about personalization by Jorge Arango

UX Design Publications and Speaking Engagements

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Articles Published in UX Design Journals

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Personalization Pyramid by Colin Eagan

How to Run a Pre-Personalization Workshop

A List Apart | April 16, 2024

A personalization practice involves a multiyear effort of testing and feature development. It’s not a switch-flip moment in your tech stack. It’s best managed as a backlog that often evolves through three steps.

Personalization Pyramid by Colin Eagan

Personalization Pyramid: A Framework for Designing with User Data

A List Apart | Dec 08, 2022

As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. 

UX in the Age of Personalization

A List Apart | January 17, 2019

There is a watershed moment approaching for personalization design. In this piece, we take a detailed look at the UX practitioner’s emerging role in personalization design: from influencing technology selection, to data modeling, to page-level implementation.

Five Lessons from Architecture School that Will Improve Your UX Work

UX Planet | Feburary 5, 2019

A number of helpful principles they take for granted that can be useful for UX (User Experience) people in those moments when you’re grasping for a design compass.