PROJECT: Make Parker Pens relevant again
CATEGORY: Conceptual Work: Brand Campaigns
BIG IDEA: Pens are lost. Parkers are stolen.
PLATFORMS: Global website, digital video

DESCRIPTION: Parker is in limbo between the high-end Mont Blanc and low-end Bic. Parker needs to reemphasize that craftsmanship makes this the only pen you’ll ever need. The Department of Pen Retrieval emphasizes this by recovering lost pens.